Effective Date: May 30, 2025
This Privacy Policy describes how Datacleave Ltd. (“we,” “us,” or “our”), operating under the game studio name Arco Games, collects, uses, and shares information about you through our Android mobile game “Rompe Bloques” (the “Game”) available on the Google Play Store.
By downloading, accessing, or using our Game, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use the Game.
1. Information We Collect
We collect information to provide and improve our Game, for analytics, and for monetization purposes. The types of information we may collect include:
a. Information Collected Automatically:
- Device Information: We may collect specific information about your device, such as your device model, operating system version, unique device identifiers (e.g., Android Advertising ID), IP address, mobile network information, and device language.
- Usage Data: We collect information about your interactions with the Game, such as gameplay activity (levels completed, scores, in-game actions), session duration, features used, and crash reports.
- Advertising Information: Information related to the ads you are shown and your interaction with them (e.g., whether you clicked on an ad, frequency of ads).
b. Information You Provide to Us:
- Support Correspondence: If you contact us for support (e.g., via email to [email protected]), we may collect your name, email address, and any information you provide in your support request.
- In-App Purchases: While we offer in-app purchases, we do not directly collect or store your payment information. All in-app purchase transactions are processed by Google Play Store. Google Play Store may collect payment information from you, subject to Google’s own privacy policy. We may receive information from Google Play Store about your transactions, such as a transaction ID, but not your sensitive payment details.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To provide, maintain, and improve the Game and its features.
- To understand how users interact with our Game and to enhance user experience.
- To personalize your experience, including showing you relevant content or advertisements.
- To process and manage in-app purchases (facilitated by Google Play).
- To respond to your support requests and inquiries.
- To monitor and analyze trends, usage, and activities in connection with our Game.
- For security purposes, to prevent fraud and ensure the safety of our users.
- To comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We may share your information with third parties in the following circumstances:
- Service Providers: We share information with third-party service providers who perform services on our behalf, such as analytics providers and advertising networks. These include:
- Google Firebase Analytics: We use Firebase Analytics to understand how our Game is used, to improve user experience, and to track game events. Firebase Analytics may collect and process data such as device identifiers, IP addresses, and usage data. You can learn more about Firebase’s privacy practices here: https://policies.google.com/privacy and https://firebase.google.com/support/privacy.
- Google AdMob: We use AdMob to serve advertisements within our Game. AdMob may collect and use information such as your device ID, IP address, and information about your interaction with ads to provide personalized advertising. You can learn more about Google’s advertising policies and how to opt-out of personalized advertising here: https://policies.google.com/technologies/ads and https://support.google.com/ads/answer/2662922?hl=en.
- Google Play Store: For processing in-app purchases, we rely on Google Play Store. Their collection and use of your payment information are governed by Google’s Privacy Policy: https://policies.google.com/privacy.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- Business Transfers: In the event that Datacleave Ltd. or Arco Games is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via a prominent notice within the Game or by other means of any change in ownership or uses of your personal information.
- Protection of Rights: We may disclose information when we believe it necessary to protect our rights, property, or safety, or that of our users or others.
4. Your Choices and Rights
You have certain choices regarding the information we collect and how it’s used:
- In-App Purchases: You can manage your in-app purchase settings through your Google Play Store account.
- Advertising: You can often opt-out of interest-based advertising on mobile applications by checking the settings for your device (e.g., “Opt out of Ads Personalization” on Android). Please note that you may still see ads, but they may be less relevant to your interests.
- Accessing and Correcting Your Information: If you wish to access, correct, or request deletion of any personal information we hold about you that cannot be managed through device settings, please contact us at [email protected]. We will respond to your request within a reasonable timeframe.
5. Data Retention
We will retain your information for as long as your account is active or as needed to provide you with the Game, and for a reasonable period thereafter to comply with our legal obligations, resolve disputes, and enforce our agreements. Anonymized or aggregated data may be retained indefinitely.
6. Security
We take reasonable measures to help protect your information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your information.
7. Children’s Privacy
Our Game is not directed to children under the age of 13 (or a higher age threshold if applicable in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected] so that we can take appropriate action.
For users in the European Economic Area (EEA), UK, or Switzerland, where processing of personal information is based on consent, we will not knowingly engage in that processing for users under the age of consent established by applicable data protection law (typically 16 years old) without parental consent.
8. International Data Transfers
Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including personal data, to countries where our service providers operate (e.g., United States) and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy within the Game or on our website, and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
Datacleave Ltd. (Arco Games)
Email: [email protected]